Gert Boyle, Columbia Sportswear chief known as ‘One Tough Mother,’ dies at 95 - The Washington Post

Gert Boyle, Columbia Sportswear chief known as ‘One Tough Mother,’ dies at 95 - The Washington Post: By the end of Ms. Boyle’s first year, sales had dropped 25 percent. She held on and spurned prospective buyers, including one who offered $1,400, telling him that for that amount, “I’ll drive it into the ground myself!”